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“More 2 Know” with Jake Kaempf from The Everyday Company

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Jake Kaempf
CEO at The Everyday Company
Website Address: EverydayCompany.co

“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Jake Kaempf from The Everyday Company. To learn more, check out http://www.EverydayCompany.co.


What is the biggest change in marketing that you see coming in the next 2 years?

Simplicity is the biggest change coming.


What are the major challenges that you (and/or other advertisers) face today?

Focus: Persistence and consistency.


What tactics do you find to be the most effective in getting your message or your customers’ message heard?

Reciprocity is the most effective.

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