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“More 2 Know” with John Miglautsch from Miglautsch Marketing

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John Miglautsch
President at Miglautsch Marketing
Website Address: http://wdma.org

“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews John Miglautsch from Miglautsch Marketing. To learn more, check out http://wdma.org.

What is the biggest change in marketing that you see coming in the next 2 years?

Marketers want more than data or even models – they want to know SOMETHING for SURE

What is one tip that you would give when it comes to digital marketing?

Consider alternative channels first.

What are the major challenges that you (and/or other advertisers) face today?

Attribution across channels. Which marketing CAUSES our market to take action

What are the most effective advertising tactics and/or media for your company?

Test, test, test – field valid experimentation, Always test something!


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