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“More 2 Know” with John Williams from Town Hall

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John Williams
Director of Media & Insight at Town Hall
Website Address: https://townhallagency.com/

“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week our host interviews John Williams from Town Hall.

To learn more, check out https://townhallagency.com.


What is the biggest change in marketing that you see coming in the next 2 years?

NFT, Token Buys, Digital Currency play a big role in contracts and media negotiations. Not to be missed full parity between Googles Marketing Platforms and further consolidation of 3Ps.


What are the major challenges that you (and/or other advertisers) face today?

Doing, being different. Today partners all offer the same thing, and lack innovation through data driven strategy. Trends guide the junior folks not data.


How is the trend towards streaming television (CTV) impacting your advertising strategies?

This has no impact at all, CTV is about content, if you put content first then you are all ready considering all mediums and sources not just Google. This is what distinguishes those who get up on the stages and talk versus those who can actually make a difference.


What tactics do you find to be the most effective in getting your message or your customers’ message heard?

A creative first strategy, the rest always follows.

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