President at SVCO Strategies
Website Address: https://www.svcostrategies.com/
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Susanne Orton from SVCO Strategies.
To learn more, check out https://www.svcostrategies.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Transparency and relevancy in marketing will be a crucial element to the attraction and retention of our customer base.
What are the major challenges that you (and/or other advertisers) face today?
Engagement – Consumer, PR or community. It’s becoming harder to connect.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Depends on the client but it’s all about providing content that resonates with the customer.