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“PR Champions” with Ryan Draving from M + Co

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Ryan Draving
Head of Strategy at M + Co
Website Address: movingcompaniesforward.com

Each week on “PR Champions,” our host talks to PR experts across the country. This week, our host speaks with Ryan Draving from M + Co.

To learn more, check out movingcompaniesforward.com.


What is one PR strategy you recommend our audience to use in their business?

Newsjacking


How does your PR strategy change from working with a local advertising client to a national advertising client?

We only work with B2B clients with a national or global presence.


Why is the biggest mistake you see people make when pitching the media?

Gotta read a few of their articles first so you know what they care about and what angle they take.

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