Founder & President at Logos Communications Inc.
Website Address: www.logos-communications.com
Each week on “PR Champions,” our host talks to PR experts across the country. This week, our host speaks with Sue Voyles from Logos Communications Inc.
To learn more, check out www.logos-communications.com.
What is one PR strategy you recommend our audience to use in their business?
use a wire distribution once a quarter to push out your press releases
How does your PR strategy change from working with a local advertising client to a national advertising client?
Specific targeting is going to be important because there is a lot more competition for national placement.
Why is the biggest mistake you see people make when pitching the media?
Attaching a PDF to their email