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“Digital Champions” with Matt Skallerud from Pink Media

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Matt Skallerud
President at Pink Media
Website Address: http://www.pinkmedia.lgbt

Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Matt Skallerud from Pink Media.

To learn more, visit http://www.pinkmedia.lgbt.


What is the biggest change in marketing that you see coming in the next 2 years?

Continuation of the trend from traditional online advertising to more content-focused, engaged marketing & advertising.


What is one tip that you would give when it comes to digital marketing?

Focus on platforms and media that allow you to shine based on your engagement rather than just follower counts. It becomes more “human” in terms of the quality of interactions and success.


What is your favorite marketing software that you utilize?

Tweetdeck – we keep it simple.


Are their any trade organizations or groups that you belong to?

NGLCC, IGLTA.

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